In the age of deglobalization, characterized by increasingly fragmented markets, companies are confronted with new challenges when doing business internationally. Managing staff virtually requires a more well-trained sensorium with regard to intercultural differences than interacting with colleagues face to face. In this module, we will look at China and Asia as an example to recognize management challenges and gain an understanding of the consequences of cultural differences in organizational practices. We will get an understanding of the business context in Asia and develop an appropriate people management approach for operations in China.