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Date |
31. August - 2. September 2026 |
Duration | 3 days |
Language | English |
Methodology |
On-site lectures, (live)cases, pre-readings, guest lectures and blended learning |
ECTS | 3 |
Standort | Zurich |
In this course participants will be introduced to the theory of disruptive innovation and will learn the patterns that lead established companies to fail and new entrants to win. They will also learn how incumbents can successfully react to disruptive attacks and how new entrants can develop disruptive business models. A special focus will be on digital disruption and on how digital technologies transform business models. Participants leave with a new perspective on understanding customer needs and identifying growth opportunities.