You have created a breakthrough new product that could disrupt your industry, but can you successfully bring it to market? After all, the world is full of innovation. The biggest challenge is differentiation. This course combines the fundamentals of consumer psychology, market analysis,
traditional and unconventional marketing and public relations strategies, so participants can systematically and successfully launch innovative products and services. Using cases and real-life scenarios, we identify key success factors for a successful innovation introduction, understand how to build a successful brand strategy, create development and launch plans for new innovations.