28.11.2024Best of EMBA UZH Refresher

Last week our annual “Best of EMBA UZH” Refresher took place and EMBA Alumni and Alumnae from many graduating classes joined the event to learn about cutting edge research from two of our EMBA lecturers – Prof. David Oesch and Prof. Sven Henkel. Sven`s exploration of hyper-personalized advertising reveals the fine line between relevance and discomfort, while David's analysis of the Benko/Signa Group crash highlights the critical importance of financial health and the impact of macroeconomic factors. Thought-provoking lessons in both marketing and financial analysis and a fantastic opportunity to meet again and network with the alumni community!